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PHILOSOPHY
Metis Jujing is specialized in branding and innovation researches, consumers’ motivations, attitudes and behaviours with the help of an international and multi cultural team. In the process of branding, we believe in the logic of “transformation” which privileges the veritable interactions of different cultures instead of the imperial logic of “global VS local”

TECHNIQUES USED
Focus groups; In-depth interviews; Semiotic analysis of communications and packagings; Anthropologic techniques; expert interviews; Groups and forums online. The goal is to be ethnographic, creative and projective

TYPES OF STUDIES
Brand audit; positioning, repositioning in China; Adaptation of the brand values in the Chinese market; Name, packaging, advertising, Clinic in China; Innovation studies; Target knowledge of the Chinese market; Specific topics (nightlife, youth, success, creativity, future, femininity...); Strategic Counselling of brands with the METIS model Perimeter: We can conduct studies all around the world and we are specialised in the emerging countries

History

Metis was founded by Catherine BECKER who has 22 years' experience in the international qualitative field. Metis Jujing is the flagship subsidiary of the Metis group who has:
- A large field of activity with an intercultural dimension
- A strategic vision due to the concepts and methods of social sciences placed at our clients' disposal
- Interbred points of views of French and Chinese analysts who know the Chinese market and culture perfectly well
- An ethnographic approach, study know-how and pertinence of our recommendations.

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